Welcome to WAKE UP COFFEE!
Where every cup is more than a daily ritual — it’s a lifestyle. We are committed to transforming the coffee industry and creating a better purpose for everyone.
WAKE UP COFFEE was born from a fundamental idea: to generate a social impact in the coffee industry and raise awareness about it. Founded in 2023 by two brothers, Pablo and René, our brand combines family values, a deep love for coffee, and a commitment to small coffee farmers.
We grew up witnessing our parents’ dedication to supporting small coffee producers through NGOs, which instilled in us a strong commitment to making a difference.
Now, with our modern brand inspired by art and our selection of specialty coffees from America and Africa, we are bringing that legacy to life. From our headquarters in Spain, we have built a business model based on the circular economy, creating an experience that not only impacts quality but also provides a real solution to the imbalance in the industry.
Our journey has two stages: the first stage focuses on creating a distinctive brand where you connect with our purpose, identity, and quality. In the second stage, we will continue our mission to generate a real impact that directly benefits small producers.
We improve people’s lives and promote sustainable growth by fostering direct relationships and supporting local production at origin.
At WAKE UP COFFEE, we are more than specialty coffee; we are a movement for social impact. We are redefining the way we consume coffee, reducing the gap between the farmers who grow it and the people who enjoy it. Every cup is an opportunity to create meaningful change and add a positive purpose to your day.
WAKE UP is a call to action against inequality in the coffee industry. Above all, it is a message to reflect and restore the balance that has been broken in producing countries. It’s time to wake up and become aware that the support we give today is the future of tomorrow’s producers. We are convinced that our pillars support this cause:
Revolution
We don’t follow the game, we change it. We challenge the current system by improving balance at origin.
Humanity
We build bridges, not barriers. We bring consumers closer to origin by building a community.
Future
Tomorrow starts with the decisions we make today. We believe in a model where balance and prosperity are for everyone.
"The beginning is the revolution, the process is humanity, and the end is the future."
Pablo & René (2024)
